maag interview, creator of aktiv grotesk the helvetica killer

By lesterbanks | Published: July 12, 2010

creative review has an interesting interview with Bruno Maag the creator of Aktiv Grotesk, a typeface designed to provide an alternative and improvement to Helvetica. Creative review headlines it as the “helvetica killer”.

“Bruno Maag is so enraged by Helvetica that he has designed a typeface aimed specifically at wiping it off the face of the planet.”

Related Posts with Thumbnails
This entry was posted in typography. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. hernan
    Posted July 13, 2010 at 11:17 pm | Permalink

    Oh gawd, his hilarious rant on the helvetica documentary was not enough apparently.

  2. lesterbanks
    Posted July 14, 2010 at 11:38 am | Permalink

    Yeah… I am not sure that I get it… Kinda like saying the wheel shouldn’t be used because it’s old. Amusing though.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>