Created by Kartell & abstr^ct:groove
Written, Directed and Produced by abstr^ct:groove

15 years of Kartell transparency told through a surreal journey of light and plastic.
The protagonists: 7 icons of contemporary design.

From the lightness of La Marie to the success of Louis Ghost, all the way through to the majestic Uncle Jack (which marks yet another technological landmark for the company), the creative team at abstract:groove designed a visual path made of scenographic installations that come to life through simple creative clockworks, limiting the use of post-production to the bare minimum.

The actors in the film are extraordinary: their personality is shown through a clever use of lights, reflections and behaviours. The souls within the objects are animated by scenery and scenography, informed and mutated by the concept of “motion design”.

“Our main goal was to capture the soul of these objects through the relationship between light and plastic surfaces, trying to let them express as if they had a life of their own.”(Luigi Pane, abstract:groove creative director).


creative director: Luigi Pane
directors: Claudio Capellini, Fabrizio Fichera, Alice Gatti
director of photography: Diego Indraccolo

executive producer: Giada Risso
production manager: Mauro Mastronicola
production coordinator: Alessandro Salerno

art department coordinators: Marcello Michelini, Fabio Vito
art department assistant: Mario Di Mauro, Marcello Lucarelli

projection mapping engineering: EOS, Milan

^:g animation & postproduction team: Valentina Vicini, Claudio Capellini, Alice Gatti
editing & color grading: Diego La rosa
music & sound design: Franky B aka Cryptic Monkey

Shoot at Studio Robinie, Milan