FDA: THE REAL COST (STRAW CITY)
Excerpt from FBC New York “Smoking cigarettes as a teenager can permanently stunt the growth of your lungs. The result is a loss of your potential: You may never be all that you were meant to be. We set out to make this case to teens with a big, eye-catching production. Partnering with Oscar-winning effects artists, amazing set designers and makeup wizards, we brought to life a familiar story in a brand-new way that will make teens think twice about the cost of cigarettes and will literally take their breath away.”
Credits:
Advertising Agency: FCB, New York, USA
Account Management: Jeff Tarakajian
Account Management: Suzanne Santiago
Account Director: Dimas Adiwiyoto
Account Supervisor: Mallika Rao
Director of Integrated Production: Leelee Groome
Producer: Maria Garelli
Executive Creative Director: Gary Resch
Creative Directors: Liem Nguyen, Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Production Company: MJZ
Director: Carl Erik Rinsch
Producer: Kate Leahy
Editor: Jamie Foord
Editorial Company: Rock Paper Scissors
Music Company: Groove Guild
Visual Effects Company: AltVFX
Lead Artist: Colin Renshaw
