Converse has spent a good part of this year updating some of their classics. Our past is constantly catching up to us, but we rarely get to see the relationship between past and present. The sneaker company gave us access to some of the original footwear to create a series of dynamic, thrilling and unexpected motion pieces wherein we watch the old versions turn into the updated models.

Soundtrack: Rone – Bye Bye Macadam (Not for commercial use)

CREDITS

Client: Converse USA
Agency: Anomaly NYC
Art Direction: Serial Cut
Animation: Pleid
Sound Design: Heardcity