Daniel Brodesky shows how to create a 3D logo that is “inset” into an object in After Effects, giving it the appearance of being recessed into a floor or a slab – essentially sinking or cutting out the logo from the floor.

In this tutorial we will learn to create a textured 3D floor with our logo in it

Daniel creates the 3D effect using the “fake” layers repeated close together trick, needing no plugins for After Effects to create the 3D effect, and shows how to create the expression to drive the 3D effect.
Check out the tutorial for Creating an Inset Extruded Logo in After Effects here.