Cineplex Holiday Spot

Cineplex Holiday Spot from Patrick Letourneau

This is a 40 second spot I created over 5 weeks for Cineplex Entertainment, the largest theatre operator in Canada. This ad plays just before the trailers on 1400 screens across the country for the month of December. There’s also an alternate version sent out by the entire Cineplex organization to their vendors, clients and business relations as an e-card.
Software used was Cinema 4d for the 3d bits, After Effects for compositing. I was going to give Nuke a try, but the complexity was low enough that it didn’t warrant the investment just yet.
Animated GI was a fun problem to tackle, and I found that the still image mode left me with fewer artefacts than the dedicated animation mode. This meant pre-computing GI on my workstation before sending it to distributed render boxes.
Character design, modelling (minus hair) and reference animations were done by my good friend Liem at pixelreborn.com.