ProFinder is a tool by LinkedIn that helps freelance creative professionals find work through their network. As part of the creative team at LinkedIn, we thought it would be a fun experiment to leverage ProFinder in a real-life scenario. After meeting and interviewing many skilled creatives through ProFinder, we eventually found the talented James Heredia and team. We concepted a script and collaborated on a full 3d animated spot to help promote ProFinder.
Creative Direction / Art Direction – Craig Pinto
Script / Messaging – Audra Tan
Art Direction: James Heredia
Design & Animation: James Heredia & Casey Latiolais
Lighting & Texturing: Drew Nelson
Sound Design & Mixing: Jeff Moberg