The TOMS Story from Giant Ant
TOMS // The TOMS Story from Giant Ant on Vimeo.
TOMS charged us with telling their origin story. And tell we did!
We used TOMS' word-of-mouth marketing strategy as inspiration for a story told by many voices. The script was read by TOMS employees that had been there from the beginning including, of course, Blake Mycoskie.
TOMS didn't start with an idea for a shoe. In fact, it was the absence of the shoe that started it all…
