creative review has an interesting interview with Bruno Maag the creator of Aktiv Grotesk, a typeface designed to provide an alternative and improvement to Helvetica. Creative review headlines it as the “helvetica killer”.
“Bruno Maag is so enraged by Helvetica that he has designed a typeface aimed specifically at wiping it off the face of the planet.”
Oh gawd, his hilarious rant on the helvetica documentary was not enough apparently.
Yeah… I am not sure that I get it… Kinda like saying the wheel shouldn’t be used because it’s old. Amusing though.