Evermotion takes a look at HDRlabs sIBL and using sIBL Edit to create, manage and use Image Based Lighting in 3DS Max and rendering with v-Ray. sIBL is a great and free little tool for creating IBL lighting models and real-world lights in scenes that works with most 3D applications including 3DS Max, Maya, Cinema 4D, and Lightwave as a stand alone multi-platform application that communicates with each 3D application that you are using (however sIBL-Edit is only for Lunix and Windows systems). Check out sIBL at HDRLabs.
Smart Image Based Lighting method from evermotion on Vimeo.