Hype Cycle is a series of futurist films exploring human-machine collaboration, combining performance and emerging technologies.
These human-machine interactions from Universal Everything are inspired by the Hype Cycle trend graphs produced by Gartner Research, a valiant attempt to predict future expectations and disillusionments as new technologies come to market.
The first film in this series is Smart Matter. It builds on the studio’s past experiments with motion studies, imagining a new form of collaborative interface for improvised modelling.
More Hype Cycle films coming soon.
Creative Director: Matt Pyke, Mike Hughes
Animation: Joe Street
Sound Designer: Simon Pyke, Freefarm
Senior Producer: Greg Povey
Motion Capture: Nick Dulake, Ursula Ankeny (Sheffield Hallam University)
Dancer: Tamar Draper
Choreographer: TC Howard