Gung-Kai Koo’s “Number Who”

The idea was from my little observation that there are many interesting shapes happening in our daily lives. Something like… shape of numbers.

By living in NYC there are different kinds of people with different personalities, careers, tastes and lifestyles. I started making numbers design with illustrations of different character’s close-up while observing the variety of the people and surroundings in the city until a set of 40 animated gifs from number 0 to 9 is completed.

And I call it Number Who.

*More process at


Full Credit:
Directed by Gung-Kai Koo
Design & Animation – Gung-Kai Koo
Music & Sound – Zing Audio
Additional Music Editing – Gung-Kai Koo