Squarespace partnered with the Knicks basketball team and the Madison Square Garden to create a series of interviews of different Knicks players presenting their 2nd life projects after being a basketball player.
At Passion, with the director Alexandre Nart, we’ve worked on the episode of Nate Robinson, Point Guard of the Knicks team, and creator of a streetwear brand called Holdat.
The film follows Nate’s interview with dynamic and rhythmic animations, in a quirky and fun universe. We find Nate and his legendary dunks as well as the mascot characters of his Holdat brand. Punctuated by Nate’s unique laughs, we embark on the adventure behind his brand concept.
Client: Squarespace
Directed and illustrated by Alexandre Nart
Produced by Passion Paris
Animation: Ester Rossi, Jules Boulain-Adenis, Mathieu Bétard, Alexandre Nart
Compositing: Mathieu Bétard
Executive Producer : Marc Bodin-Joyeux and Marion Vermogen
Animation Producer : Chamseddine Kaddouri
