Inspired by a liquor Commercial Aaron Wimberley combines a few elements in After Effects and uses the stroke plugin to create a smokey text reveal. Check out the Creating a Smokey Text Reveal in After Effects Tutorial here.
From the tutorial description: “This tutorial was inspired by the end of this Captain Morgan commercial. By combining a few different elements and the stroke plug-in you can create a smokey text reveal that can be used on many different kinds of projects.”