Niceshit Studios were commissioned by the RSA London to develop an animation to go along the words of the always amazing Cathy O’Neil. She is a kickass mathematician and In this excerpt she focus on algorithms, how they have an effect on us and how they are not as fair as we’d like them to be.
It was incredibly fun to work on this, using lots of different styles and techniques. It felt specially good to do it with Cathy’s wise words.
Hope you enjoy it and maybe learn a thing or two!
You can check some behind the scenes and some details here: behance.net/gallery/66804019/RSA-Cathy-ONeill-on-algorithms
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Credits:
Directed by Niceshit
Design: Carmen Angelillo, Rodier Kidmann, Guido Lambertini
Animation: Guido Lambertini, Carmen Angelillo, Rodier Kidmann, Leo Campasso
Sound Design: Lola Richter
Agency: RSA London
Words: Cathy O’Neill
Intro & Outro: Cabeza Patata
Sound: Anthony Ing
