Earth Definition

Sydney based director Simon Robson along with Mighty Nice have teamed up to create the animated film for Earth Definition, the new initiative launched by Earth Day network to help combat online streaming carbon emissions. Working with agency Hjaltelin Stahl, part of Accenture Interactive, Simon Robson & Mighty Nice bring the messaging of low carbon streaming to life in a low-fi wireframe aesthetic.

Creative Agency: Hjaltelin Stahl, Part of Accenture Interactive
Director: Simon Robson
Voice: Michelle Monaghan
Additional animation: Mighty Nice Sydney
Creative Director: Darren Price
Head of Production: Tina Braham
Producer: Diana Angelius
Head of Studio: Jeremy Howdin
Design: Oliver Abbott
Model: Tessa Eden, Michael Shiao Chen
3D Animation: Duncan Maclaren, Michael Shiao Chen
2D Animation: Bonnie Forsyth, Max Wanniaratchy, Darcy Woodbridge
Light & Render: Trent Rogan
Composite: Gary Fouchy
Sound design & score: JSM New York
Special thanks: Squeak. E Clean Studios Melbourne