EJ Hassenfratz shows how you can get a 2D animated banner look in Cinema 4D rather than attempting something similar in After Effects.

how to use C4D’s Spline Wrap to create our ribbon along with some handy tips to sell that 2D illustrative look

The benefit from using a 3D application such as Cinema 4D in this case, is that you have best of both worlds- a true 3D environment that is easily navigated and managed, and the ability to create 2D cel or illustrative looks for the rendering of the animated banner.

EJ shows how to use C4D’s spline wrap that will end up creating the animated banner, and shows how to get the 2D illustration look, providing some tips for how to make the look more believable.

EJ also explores some methods for creating movement for the animated banner to achieve a fluid and organic look. Be sure to check out and  download the scene file and see the full tutorial here – Using the Cel Shader to Apply an Illustrative 2D Style to 3D Objects in Cinema 4D.

Also, if you want to learn more about how to use Cinema 4D in your 2D workflow, EJ has a Lynda.com course where he covers creative ways to use the tools in C4D for a mainly 2D workflow inside of After Effects.