SuperGreen Tuts Details an Easy Method to Animate Textures on Objects Using a Control Curve.
2D textures in Maya lack a transform node in the scene like 3D textures do. So if you have to animate textures, you need to do it with the UV placement values. Those can be hard to get to, nestled within the 2d placement node. There is an easy way to bring them to the forefront, right in the channel box so that you can animate those values quickly.
SuperGreen Tutorials on Youtube shows how you can create a control curve to house the new channel box attribute. Then it’s just a matter of using the connection editor to link up the 2D placement Offset UV values with the new attribute. It’s an easy way to get an on-screen control to animate textures in Maya.