Jake In Motion shows his approach to creating stretch type and text animations in Adobe After Effects.

We’ve all seen those mograph-like animations where the type feels like it has no limits by stretching in many directions. This new tutorial from Jake Bartlett shows how to make a system in After Effects that will allow you to create fun looping text animations in an intelligent procedural way.

“Stretchy text, kinetic typography, text morph, whatever you want to call it – It’s IN right now.”

Working procedural allows for editing and retiming and is an easy thing to do. Bartlett shows how to build the system with expressions and codes through a process that would take much more time if it were manual.