Even the simplest animation can stand to benefit by using some of the animation principles. Even if you are moving something on the screen from left to right. Using a simple ease on either end of the motion will give the animation more mass and weight, and look more appealing.

Here, Daniel Brodesky offers a look at taking a simple animation and making it look more polished by making some animation design choices.

It is one thing to know the animation principles, but have no plan for how to implement them in After Effects. Daniel walks through an easy example and shows you how to get the desired result in After Effects using Ae’s native tools. In the process Daniel shows how you can overcome some challenges in executing the animation principles.